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In 2010, we were asked by LDD (Large Diameter Drilling), a specialist engineering/drilling business, to create a brochure which would inform their clients of the services they offer.
However, following a consultation process we learned of the changing and dynamic nature of the company, and suggested that the most efficient and cost-effective solution would be to create a folder and brochure along with a series of tailored inserts which would allow them to promote their ever increasing list of services, without an expensive reprint of the main brochure.
Aawen then embarked on a process of evolving LDD's current brand and creating the visual identity that would allow us to generate a multitude of distinctly different inserts that where instantly recognisable as part of a family of literature (particularly when bound within the parent brochure and folder ).
This method allows the inserts to be distributed as a complete unit or as separates, or selected in groupings to meet a particular enquiry - whilst maximising and consolidating the ongoing recognition of the brand.
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Aawen Design Studio Ltd
2nd Floor Suite, 19 Lemon Street, Truro, Cornwall, TR1 2LS
Tel: 01872 264274 - Email: solutions@aawen.com
Registered office:
Brydon House · 5/7 Berry Road
Newquay · Cornwall · TR7 1AD
Registered in England & Wales No. 3899723