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• What’s involved with logo design?

• What’s involved with logo design?




• As mentioned previously, we believe that the creation of your organisations logo is key to establishing a powerful brand identity for your company.

   

  As this design element is foundational to any future design work you may require, we have established a tried-and-tested methodology for creating successful logos.

  Company branding design: We generally break this project down into three distinct phases: 1) Logo development, 2) Application to stationery and 3) Provision of artwork. The first phase, logo development, begins with a brain-storm of ideas by our designers to investigate lots of options from the obvious through to the ambiguous. We try as many styles as is appropriate and try to design with a multitude of styles, layouts and typefaces. Once this preliminary process is complete we will discuss the designs in-house and try to narrow the options down to three appropriate design options which we will then present to our client. The next phase (or phases), will continue the development of the logo from these preliminary ideas through to a finished workable logo in full-colour. The costs for this phase is £450. The second phase uses the logo design (and its text style and colour), to develop a letterhead and business card design. The cost for this second phase is £150. The final (third) phase of developing a brand is the creation of all the necessary file types needed by a business to utilise their new brand effectively. This will often require that we provide the new logo and stationery files on a CD or DVD in a variety of file formats and colour derivatives that may be required throughout the lifespan of the design. The cost for this phase is £150. Whilst this foundation work is often enough for many clients, we can of course extend our service to include elements such as market research for suitable company/brand names, the development of brand guideline documentation or the creation of a range of logos within a family - whatever your requirement, please contact us as we would be delighted to provide prices.
  
  We generally break this project down into three distinct phases:
  
  
  1) Logo development
  2) Application to stationery
  3) Provision of artwork
  
  The first phase, logo development, begins with a brain-storm of ideas by our designers to investigate lots of options from the obvious through to the ambiguous. We try as many styles as is appropriate and try to design with a multitude of styles, layouts and typefaces. Once this preliminary process is complete we will discuss the designs in-house and try to narrow the options down to three appropriate design options which we will then present to our client. The next phase (or phases), will continue the development of the logo from these preliminary ideas through to a finished workable logo in full-colour.
  
  The second phase uses the logo design (and its text style and colour), to develop a letterhead and business card design.
  
  The final (third) phase of developing a brand is the creation of all the necessary file types needed by a business to utilise their new brand effectively. This will often require that we provide the new logo and stationery files on a CD or DVD in a variety of file formats and colour derivatives that may be required throughout the lifespan of the design.
  
  
  Whilst this foundation work is often enough for many clients, we can of course extend our service to include elements such as market research for suitable company/brand names, the development of brand guideline documentation or the creation of a range of logos within a family.

  
  Whatever your requirement, we can find a solution, please contact us here, or on 01872 562090 to arrange an obligation-free consultation or for a specific proposal/quote.

   

Aawen Design Studio Ltd

2nd Floor Suite, 19 Lemon Street, Truro, Cornwall, TR1 2LS

Tel: 01872 264274 - Email: solutions@aawen.com

Registered office:

Brydon House · 5/7 Berry Road

Newquay · Cornwall · TR7 1AD

Registered in England & Wales No. 3899723