British International Helicopters

Project Overview

Since late 2007 we have been working with British International on a variety of projects from press advertising, leaflets, website and display materials. We began with a promotional leaflet and schedule to attract a greater "pick-up" from local dispenser racks.

The primary objective for the project was to modernise the leaflet design - with particular emphasis on the cover - to help the leaflet appeal to a wider audience and to display the information in a clearer and more attractive manner. As the leaflet had to compete in the display racks with tourist attractions and gardens as well as other local transport providers, we had to ensure our leaflet stood out and encouraged collection.

Following on from the success of that leaflet, we have gone on to develop the brand through regular press advertising and further annual incarnations of the leaflet to continue the process of creating greater brand awareness and to promote specific offers throughout the year.

In support of the off-site promotion, we have also created on-site banner and poster displays and have recently worked alongside a web development partner to create a new look website for the client  www.islesofscillyhelicopter.co.uk